The Time Is Now

23 Jun

If, as ArcticStartup says, “Bringrs is a P2P delivery service,” then is the P2P delivery service/app.  That’s the vision, anyway.  If you would like to be part of it, then get in touch and let me know how, why, and where you might fit into the project.

We are in the earliest of the early stages of this project, looking to assemble a founding team to take it off the backlog.  Specifically needed are team members to fill these roles: project manager, product owner, and agile, cross-functional team members covering UX, design, development, testing, and ops.  Post launch, we’d add additional team members, such as those focussed on customer acquisition, support, community management, evangelism, finance, and administration.  Financial partners are needed as well, as P2PDelivery does not yet have a lead investor.  Interested and qualified parties are welcome to get in touch.  We will consider equity crowdfunding investors, angel investors, partnerships, and even early acquisitions.  Whatever makes the most sense to create the most value for the most people.

Why now?

Because people have been experimenting with P2P Delivery services for years.  They have all run out of money before finding traction.  Now, finally, (at least) two players, and, have cracked the code, found some traction and are raising small amounts of capital to try to grow beyond their own tiny markets (Norway and Denmark).

“All” we need to do is pull together a strong team and the right backers (easier said than done, I know), with the moxie and pockets to push a big enough stack of chips onto the table to leapfrog the early entrants, and all the dead projects that went before them.  It may sound harsh, but that is capitalism at work.  Plus, the stack of chips needed is still small (peanuts by Silicon Valley standards, which just valued Uber at $17 billion).

P2PDelivery will have second mover advantage (aka “late mover advantage” or “fast follower strategy”), having let someone else invest their time and money in customer development, proving there is a market, educating the market, and de-risking in other ways (or going bankrupt trying).

P2PDelivery will also have the generic domain name in the space.  We already have it, actually, acquired from a failed early entrant.  (More information on generic domain names is below.)

Our job as fast followers will be to come up with and deliver some points of improvement and/or differentiation, such as improved design, usability, speed, security/trust/reputation, and/or value, to name a few of the usual suspects.

While there will be room for more than one player in the market, the one with the largest mind share and market share will be the big winner (see network effects).  Part of our thesis—and yours, if you join, sponsor, or otherwise support us—is that having the generic domain name in the space will help for all the reasons you can read about online, such as here, for one:  We have the generic domain name in the space,

Skeptical about the value of generic domain names (or sour grapes about it)?  See for yourself that the most valuable domain names of are—wait for it—generic domain names:

  1. $35.6 million
  2. $35 million
  3. $30.1 million
  4. $18 million
  5. $16 million
  6. for $14 million
  7. $11 million
  8. 2008 £9.99 million
  9. 2007 $9.5 million
  10. for $8.5 million [ itself is a generic domain name]
  11. for $7.5 million
  12. 2006 $7.5 million
  13. 2004 $7 million
  14. 2003 $5.5 million
  15. 2010 for $5.5 million
  16. Toys ‘R’ Us by auction for $5.1 million
  17. 2008 for $4.9 million
  18. by CardLab for $4 million
  19. by for $3.8 million
  20. for $3.3 million
  21. for $3.1 million
  22. for $3.0 million
  23. $3.0 million
  24. for $2.45 million


Interested parties, please get in touch.


PS: EasyBring is looking for a new name for its P2P delivery service.  If you would like to submit or vote on idea, go here.  I sent this video and this video to their CEO, Ari, but he replied back they were not interested in a generic name at this time.

What is P2P Delivery?

21 Jun

A P2P delivery service is a P2P marketplace for delivery services (think couriers, movers, postal workers, FedEx, UPS, DHL, IKEA, groceries, and just about anything else you can think of that can be legally delivered).

What’s a P2P marketplace, you ask?

A P2P marketplace is an online platform where sellers (or owners) connect and transact with buyers (or renters).  Instead of the transaction being between a business and a consumer (B2C) or a business and a business (B2B), the transaction is between individual people.  That’s it, in a nutshell.  The “P2P” part means “peer-to-peer” or “person-to-person” (in the case of P2P delivery, it can also mean “point-to-point”).

Why do people use P2P marketplaces?

  • The primary benefit to sellers (or owners) is the income they earn.
  • The primary benefit to buyers (or renters) is the savings.  Additional benefits include all kinds of other things.  For example, when I use P2p travel services, I typically try to pick people and places that I think are cool or interesting in some way.  Please feel free to share other examples in the comments.
  • The primary benefit to the P2P marketplace owner is the commission earned on each sale (similar to how a stock exchange earns a commission for matching buyers and sellers of stocks).  The commission covers the costs of running the platform, which provides trust, reputation, communication, transaction, and other services, terms, conditions, and guarantees.  Founders and employees also benefit in other ways, ranging from feeling the joy of creating something other people find valuable and useful to knowing that they are helping to bring people and cultures together, increase efficiency, reduce waste, and more.
  • An additional benefit of P2P marketplaces and their use is that they help conserve resources and reduce pollution by better and more efficiently utilizing those resources that already exist, rather than creating and consuming new ones.

Where did P2P marketplaces come from?

With websites like eBay and Craigslist, both launched in 1995, we’ve seen the first generation of online person-to-person marketplaces.  With, launched in 2008, we’ve seen the birth of the the second generation of person-to-person marketplaces, otherwise know as P2P marketplaces.

By 2009, AirBedAndBreakfast became Airbnb, which is the leading P2P marketplace for the short-term rental of rooms, apartments, houses, and all kinds of other forms of lodging. Now, in 2014, there are hundreds of P2P marketplaces in dozens of categories, such as the following, just to name a few:

Why P2P delivery?

There are no shortage of P2P marketplaces—new ones are cropping up around the globe all the time.  But while it’s often easy to purchase a good using one of these many networks, a buyer may face some obstacles or limitations if the good is located far away.  For example, you’re in Los Angeles (or Oslo, or Paris, or rural England) and the antique four-poster bed you just bought is in Portland (or Oslo, or Paris, or rural England).  Shipping it via the normal channels and services would cost a fortune.  But what if there were a cost-effective and trustworthy P2P alternative?  A P2P delivery service?  There is!  In fact, there are many, including the following (please share more in the comments):

  • Bistip: Indonesia-based international P2P courier service
  • Bringrs: Denmark-based P2P marketplace for transportation tasks
  • Easybring: Norway-based marketplace for P2P shipments/deliveries
  • Instacart: Grocery delivery in the San Francisco Bay Area (USA)
  • TaskRabbit: P2P errand and task management across the USA, and in London, England

How do P2P delivery services work?

It couldn’t be easier.  P2P delivery services around the world connect users with transportation tasks (i.e. picking up that four poster in London) with willing transporters who make bids on the job.  The buyer reviews all bids and then selects whichever one is the most convenient and the best price.

What’s next for P2P delivery?

A number of P2P delivery services are gaining a lot of traction.  For instance, just a few months ago, the Copenhagen-based Bringrs received a major angel investment from the founders of  The investment was a substantial one, reputed to be “in the six-figure euro size.”  After a successful launch in Norway, Bringrs launched in neighboring Denmark in March and is now poised to expand into the global market.  The Danish expansion has increased Bringrs’ user base to 20,000, and the company is optimistic that the international launch will see continued growth.        

Hello World!

9 Dec

Stay tuned for more information on the project.